electro pop culture

For over 128 years, Renault has been making its mark beyond the automotive world. Through partnerships, cultural commitments and its presence at major events, the brand reaches a very wide audience, not just car enthusiasts.     

electro pop culture

connecting with the public
From le défilé renault® the carwalk to trade shows, from cultural festivals to major sporting events, Renault creates countless opportunities to meet its audiences in France and around the world. At every appearance, the brand brings together innovation, emotion, and proximity. Values it passionately shares with its public.     
sports partnerships
Renault is deeply committed to the world of sport, partnering with leading clubs and landmark events. These collaborations reflect the brand's ambition to create connection, spark emotion and celebrate movement in all its forms.     
collaborations and cultural projects
Renault is champions culture through artistic initiatives and creative partnerships. Staying true to its spirit of innovation and sharing, the brand supports contemporary artists, designers and creators across disciplines through the Renault Art and Culture Fund.     

connecting with the public

le défilé renault® the carwalk, every day in Paris
Le défilé renault® the carwalk is far more than an exhibition centre. It is a unique space dedicated to automotive pop culture. It's a cultural hub featuring a showroom, boutique, restaurant and programmed events. Open to all, at 53 Champs-Élysées Paris, people are brought together, surprised and inspired.     

sports partnerships

Roland‑Garros
Premium partner of Roland-Garros since 2022, Renault has renewed the partnership until 2031. This long-term commitment reflects the shared values of both brands: inclusivity, responsibility, outreach and social impact, on and off the court.     

collaborations and cultural projects

the Renault Art and Culture Fund
The Renault Fund for Art and Culture brings together art and industry to foster a cultural vision that is both popular and forward‑looking.  The Fund supports contemporary creation, with a particular focus on urban art, a popular form of expression which, like our vehicles, lives in the streets and celebrates freedom and boldness. "Dialogues with the diamond" at the Vasarely Foundation*.     
*creation by Olivier Swiz for the "Dialogues with the diamond" exhibition at the Vasarely Foundation     

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