careers at Cedar Motors Limited

  

Brand Communications Manager

maternity cover
about the company

Cedar Motors are responsible for distributing the full range of Renault and Dacia new cars, electric vehicles and light commercial vehicles within the Republic of Ireland.

about the job

Cedar Motors are looking to recruit a Brand Communications Manager to join the team based at Park West, Dublin 12. This role will initially be for 12 months to cover maternity leave. Reporting to the Marketing Manager, this role will be responsible for the development and execution of an effective marketing and communications plan for Renault and Dacia brands to enhance our brands presence in the market at a national and dealer level.

key responsibilities
  • to manage the development and execution of an effective marketing and communications plans for Renault and Dacia brands to enhance our brands presence in the market at a national and dealer level
  • to ensure consistent execution of the brand guidelines for Renault and Dacia brands across all customer touch-points working in collaboration with the wider team
  • measure performance contributing to sales leads, sales, market share, profitability customer satisfaction and brand image objectives
  • working with the Marketing Manager, participate in the Media Strategy Planning for Renault and Dacia brands on a monthly, quarterly and annual basis
  • write creative and media agency briefs for all campaigns ensuring campaigns are aligned to business, marketing objectives and brand and model guidelines
  • ensure all campaigns are adapted and approved in line with brand guidelines and required approval processes
  • ensure all marketing communications materials are aligned to media and communications plans
  • provide input and approve all media and non-media materials including website, CRM &PRM, POS materials, brochures, price documentation
  • working with the Brand Campaign & Social Media Manager, provide input, direct and approve all social media activity
  • manage all sponsorships – media and non-media plans
  • manage all events, both internal and external to ensure all events are aligned to brand guidelines and within budget
  • provide input and validate all PR activities
  • new launches – to participate in the development of launch campaigns, events and materials for new models, adapting and approving for the Irish market
  • interface and liaison with Renault and Dacia global Marketing and Communications teams
  • work collaboratively with key internal stakeholders including the wider Marketing team, Product/Supply, Sales/Fleet and Aftersales teams to develop marketing campaign plans and other ad-hoc campaigns as required
  • ensure budgets are controlled effectively through regular monitoring and re-forecasts with the Marketing Manager and the finance team
requirements
  • minimum 3 years automotive industry and / or marketing communications experience
  • creative work development and delivery 
  • agency management
  • degree qualified in marketing, digital marketing
  • this role requires the skills of a creative individual who can successfully communicate vision and manage the timely delivery of marketing communication plans to maximise commercial opportunity
  • strong knowledge and experience in all aspects of media, digital marketing tools and technologies
  • skilled in crafting briefs to creative and media agencies
  • ability to influence at a senior level with excellent negotiating skills
  • high level of written, verbal, reporting, and presentation skills. Competent in MS Office, excel, Powerpoint etc
benefits (DOE)
  • competitive salary
  • company Car                
  • company phone and laptop
  • gym contribution
  • training (job training & development as required)
if you feel you have the qualifications, skill set and drive to fulfil the above role please forward your Curriculum Vitae to careers@cedarmotors.ie